Food Tracker
An app to help kids commit to nutritious choices.
Concept / visual identity / user experience / product design
What kids eat can lead to a healthier lifestyle. This is an app to help schools influence students' food choices via social media engagement and gamification.
How the idea works
Schools partner up with a company and this company pledges to donate money to a cause, chosen by students. In exchange, the company has brand displayed on the campus and app.
Each food option in the school's cafeteria gives a set of points to the student. Healthier dishes lead to more points.
Age group
The chosen group was formed by children between 13 and 16 years old. That's because on average, a child gets his or her first smartphone at 10 years old. According to Inc.com, by age 12, a full 50 percent of children have social media accounts - primarily Facebook and Instagram.
Designs
Login
Main section
Dish section
Embraced cause
Leaderboard
Student profile
Earning badges
There's a game nature to the app. This is a way to make students feel empowered by contributing to a cause. They can compete between themselves and different schools. A student can earn badges corresponding to their accomplishments and display them proudly on their social networks.
A healthy competition
This app has a feed that shows what they and other students have chosen to eat, their number of points, earned badges, posted comments, and 'likes' from other students.
A student has their position on a leaderboard. They can also follow other students and even other schools creating a competition where everyone wins.